HOORAMIS

Hooramis Brand Identity Design Project
Huramis is an online store specializing in door and window hardware, designed to deliver a professional, trustworthy, and seamless experience to its customers. This project focused on crafting a cohesive, bold, and distinctive visual identity that reflects the brand’s core personality.
The brand identity of Huramis is built on three main pillars: Strength, Precision, and Trust. To translate these values into a visual language, a minimal and structured design approach was adopted—one that communicates the brand’s message clearly and without excess. Strong, confident typography and geometric forms emphasize reliability and expertise.
The color palette, inspired by industrial tones, conveys a sense of durability, confidence, and stability. Strategic use of negative space and minimal graphic elements ensures clarity, organization, and visual balance throughout the identity.
Overall, Huramis’ visual identity is designed to speak with a strong, confident voice in the market—simple in form, yet powerful in impact—creating a professional and dependable image in the minds of its audience.