ARYA TEJARAT

Aria Tejarat Holding Brand Identity Design Project
Aria Tejarat Holding, a well-established player in the building installation industry specializing in pipes and fittings, has built its reputation on years of experience and consistent presence in the market. With a formal, rooted, and trustworthy personality, the brand sought a fresh, modern identity that would reflect its true essence while remaining faithful to its legacy.
The design concept began with a scenario: imagine a customer in the middle of a large-scale construction project—where every choice matters, and mistakes come at a high cost. At that critical moment, Ariatejarat must step in—not with noise, but with confidence, clarity, and reliability.
The visual identity was crafted to reflect this sense of heritage and trust through a refined color palette and solid, geometric compositions. The logo and supporting graphics were developed with structural precision and balance—projecting professionalism and communicating that Ariatejarat stands on a foundation of expertise, accuracy, and commitment.
In essence, the visual world of Ariatejarat bridges a respected past with a promising future—where trust isn’t just claimed, but designed into every element.